Reinventing the Funeral Industry with Lee Senderov of Foundation Partners

People often double-take when Lee Senderov shares what industry she works in.

It doesn’t surprise her though - she understands it may be difficult for some people to imagine working in the deathcare industry!

Lee is Chief Marketing and Digital Officer at Foundation Partners Group, an organization that has been leading the funeral industry in innovation and compassionate care.

Here at Celebrations Chatter, we frequently host discussions about mortality and end-of-life. As I’ve gotten older, I’ve been more conscious about this subject. What I find everytime is a fascinating sense of perspective, and my conversation with Lee is no exception.

In our interview together, Lee and I trace her career from food photographer to the deathcare industry (a fascinating leap, if I might add), how innovation and technology are changing funerals today, and the ways that the rituals around death and remembrance have shifted over the years.

Best,

Jim McCann